Listen to the "97.3 The Game" radio station live. The "97.3 The Game" studio is located in Milwaukee, WI. Callsign: WRNW. Broadcasting region: Milwaukee, Wisconsin. Start of broadcasting: January 1961 as WISN-FM. Program format: sports, discussion and broadcasting of sporting events. Target audience: characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and callers. Audience Reach: 1,574,731.