Listen to the "San Diego Sports 760" radio station live. The "San Diego Sports 760" studio is located in San Diego, CA. Callsign: KGB. Broadcasting region: San Diego, California, United States and serves San Diego County. Start of broadcasting: Signing on in August 19, 1941 as KFMB. Program format: Sports radio, weekdays include morning drive team Big Rich, TD & Fletch, afternoon drive hosts Darren Smith and Marty, and early-evening duo Jon & Jim, plus Premiere Networks' The Herd with Colin Cowherd in late mornings and other Fox Sports Radio programs in evening and overnight hours. Target audience: 18-54 years old. Audience Reach: 3,298,634.