Listen to the "WMPR 90.1 FM" radio station live. The "WMPR 90.1 FM" studio is located in Jackson, MS. Callsign: WMPR. Broadcasting region: Jackson, Mississippi. Start of broadcasting: 1983. Program format: Variety. Musical style: specializes in gospel and blues but also features other forms of music as well as several community-oriented talk shows. Target audience: 25-54 years old. Audience Reach: 153,701.