Listen to the "98.7 KLUV" radio station live. The "98.7 KLUV" studio is located in Dallas, TX. Callsign: KLUV. Broadcasting region: Dallas, Texas, and serving the Dallas/Fort Worth Metroplex. Start of broadcasting: 1961 as KROW. Program format: сlassic hits, top 40 music charts from the early 1970s to the early 2000s, with music from the 1980s serving as the core of the format. Musical style: slightly newer music library stretching from all decades to the present with a major focus on 1990s and 2000s pop, rock and alternative songs. Target audience: 25-54 years old. Audience Reach: 5,121,892.