Listen to the "News Radio 840 WHAS" radio station live. The "News Radio 840 WHAS" studio is located in Louisville, KY. Callsign: WHAS. Broadcasting region: signal can be heard in almost all of central Kentucky, as well as large slices of Ohio and Indiana, providing city-grade coverage as far east as Lexington, as far south as Bowling Green, and as far north as Cincinnati. Start of broadcasting: July 18, 1922. Program format: conservative talk, hot talk, liberal talk (increasingly known as progressive talk), and sports talk. Target audience: 25-54 years old. Audience Reach: 1,025,000.